The main goal of managing a restaurant’s revenue is to handle the facility’s capacity and customer demand in a way that maximizes profits/revenue for the restaurant.
> A restaurant MUST have comfortable and adequate seating to ensure a positive experience for all clients
> Studies have shown that customers will spend more time in the restaurant when seated at a booth, as compared to being seated at a table.
> Customers who sit at booths that are away from a window will spend even more time. Studies show the more natural light, the less time people will spend eating.
> People who sit at a booth will spend an average of $56.67. People who sit at free-standing tables will spend on average only $38.92. A difference of $17.75.
> Contrary to popular belief, only 26.16% of independent restaurants fail during the first year of operation (belief is that this statistic is much higher).
> Fast food spending has increased 22%.
> Overall restaurant spending has increased 19%.
> Taco Bell, Pizza Hut and KFC grew sales by 13%.
Customers who carry credit card have visited restaurants more frequently in the past two years than they have since the recession began.